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The Evolution of SEO and Search Engine Ranking

Years ago, back before the days when 14.4 high speed modems were the King, people had realized that if your site was listed in the top 10 of a search engine, you would get quite a few visitors to your site. Search engines decided who was going to rank highest by very simple algorithms generally looking for the site with the highest number of any keyword and putting that site at the top of the list.

So, it became plain that the way to the top of the listings was to repeat your keywords over and over and he who repeated the most won! It was a simple matter to get your site listed within the top 10 and get a lot of traffic to your site.

But this ease of SEO went, by the wayside as search engines got smarter and smarter. It's not nice to fool mother engine now is it? After all, they are right. Think about it. From the search engines point of view, they want to deliver the best sites to you, their user, when you use their engine. Giving you inferior results just because some unscrupulous webmaster somewhere repeated keywords, or used irrelevant keywords, just isn't good business practice.

It's a crazy situation when this happens. Sometimes this even happens when the webmaster wasn't trying to. One time back in '97 or maybe '98 I actually had all of the top 30 positions for one web page! The other side of that coin is your own self. When you search for something ... what do you want to find?

Today, all the major engines are using sophisticated methods to rank sites, and the results get better and better all the time. Things like described above just aren't happening anymore. For you, this means extra work to get your site listed at the top of the search engine results. But it can be done, and it is done, and your site can be listed in the top 10 of search engine results.