Jun
8
Internal Linking, Outbounds Too!
June 8, 2010 | Leave a Comment
ShareDon’t overlook the other two methods of linking … the outbound link, and the internal link. Both of these are very important to SEO and both need to be handled effectively. Internal linking is built around your navigation. The spiders will suck all of your links into their database and then return to visit each [...]
Apr
15
A Link is a Link is a Link … It’s Just Not the Case!
April 15, 2010 | Leave a Comment
ShareA lot of talk centers around link building and how to get links. Aside from speaking of relevance, I don’t often hear people talking about the links themselves, at least not often when it takes into account the actual value of a link itself, and where it is from. The value of a link can [...]
Apr
6
Internal Linking
April 6, 2010 | Leave a Comment
ShareWe are always talking about inbound links, from other sites, their anchor text, the PageRank of the site, etc., etc. How about internal links? We need these too! I like to provide good navigation for the spiders to find all of the links to all of my pages. I like to add in a sitemap [...]
Mar
12
More Article Marketing – Duplicate Content
March 12, 2010 | Leave a Comment
ShareI touched on article marketing in an earlier post. I was asked about it as a good tool for increasing traffic, as it was seen as duplicate content, and the duplicate content issue scares everyone. Well, duplicate content is not a good thing, but we need to really define duplicate content as in the eyes [...]
Mar
8
How Much SEO is Too Much SEO?
March 8, 2010 | Leave a Comment
ShareI was stumbling around on the web reading about SEO, and other marketing things, when I passed by Jill Whelen’s site and found a posting about SEO, and how you can be over optimized. Jill was saying that being perfectly optimized may lead you to being dropped from the listings. Her explanation goes to Google [...]
Jan
27
Testimonials
January 27, 2010 | Leave a Comment
ShareIt’s always good business to include customer testimonials on your site. It lends credibility to your business. People see this and it really helps you. Ever consider submitting a testimonial to another site? This could work well for you if you have the right complementary market. For instance, if you can include a link back [...]
Nov
14
One in a Million Links
November 14, 2009 | Leave a Comment
ShareThis tip is taken directly from my SEO Tips Newsletter. You can subscribe here. The links pointing in to your site, for the most part, are all very important. One link pointing to your site from a very well established, important, authority site … is worth 100 other basic links. When you are looking for [...]
Nov
13
Use Variety in Your Anchor Text
November 13, 2009 | Leave a Comment
ShareOver the years linking has undergone a gazillion changes. I can hardly recognize it anymore, from what it was. One thing holding true is the anchor text used in the links pointing to your site … as well as those throughout your site. You want to utilize your most important key phrase, or keyword, as [...]
Oct
4
What is “Link Bait”?
October 4, 2009 | 1 Comment
ShareI read a posting somewhere recently asking the question “Can Link Bait Hurt my Site”? Well, this is really a plain stupid question. Let’s define “Link Bait”. Link bait is the act of placing content on your site. The whole idea is to get another webmaster to link to that content, so it goes without [...]
Sep
15
Why is linking so very important?
September 15, 2009 | Leave a Comment
ShareI had a client ask me this question recently. The answer is pretty simple really … and all in all it’s for a very good reason. Authority. It seems to all boil down to authority, or … importance … or whatever word you want to give to it … it’s the main reason “why” your [...]