How does a blog help your site? Google loves blogs and this is something that every successful blogger knows. I can’t explain why, other than the algorithm lends importance to blogs, a blog listing often makes it to the SERPs quicker than a similar web page will. Web pages may last longer in the SERPs, in the overall picture, but not enough so that they have a greater importance in any given SEO campaign. I say all this with a grain of salt … we have no facts about how long a blog posting will last in comparison to a typical web page … there just hasn’t been enough time.

Blogs entice people too. The two way communication, the ability to comment, the timeliness or newsiness of blog postings that bring people back to a blog … and make them read it in the first place. Blogs are … NOW … they are hip and cool and people want to partake.

Should you blog? Absolutely! Should you have a blog on your site? Absolutely!

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Today, as with any other day on the internet … things have changed. Today we are finding that social networking is one of the more important parts of SEO and for a very basic reason … it works.

Well, actually, probably, a few reasons … but two stand out.

One, Google likes social media sites as much as they like blogs. This is important. Second, postings add inbound links to your site.

The bottom line remains inbound links. When will the morning come that we wake up and find that inbounds don’t count anymore? Probably never, but never is one of those words we don’t like to use.

Bookmarking on social media sites like Delicious, Digg etc., is good business. It’s not huge in SEO but it is good business. What I like about this is not only the convenience of having my own bookmarks wherever I travel, but I’m also providing this information for anyone else as well … who happens to type keywords relevant to my sites into the bookmarking sites.

I wonder when we’ll wake up and find that Googlin’ has been replaced by simple searches on bookmarking sites. I see today that review sites are getting a huge increase in traffic. This is good qualified traffic. You may find yourself going to a movie review site to get other people’s opinion before heading out to the local one-too-many cine. Why are you doing this? Probably, as myself, because I get other people’s opinion of the movie. This is real … this isn’t a site meeting Google’s algorithm so they get listed well, this is live human beings providing their opinions. How do you get better information than that?

Well, the future is laid out … we only need to live it.

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