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What is “Link Bait”?
October 4, 2009 | Leave a Comment
I read a posting somewhere recently asking the question “Can Link Bait Hurt my Site”?
Well, this is really a plain stupid question.
Let’s define “Link Bait”. Link bait is the act of placing content on your site. The whole idea is to get another webmaster to link to that content, so it goes without question that you are adding valuable content to your site … content that is worthwhile to link to.
So, of course it is a good idea to add “link bait” to your site! It can’t hurt you at all, and definitely will help you.
Content, valuable content anyway, is always a good addition to your site. I had a site years and years ago originated as an aid to people who were new to Internet Relay Chat (IRC). At the time I was a Network Administrator on one IRC Network and consequently met with a lot of people who were new to the IRC phenomenon … newbies we called them. Yes, we spelled it “newbies”. During that time I put up a chart on the site that explained how to get oddball characters to display on screen. Accents, pi characters, bullets etc., etc., etc. This was a really popular chart. You could look at the chart and then type in the corresponding code and you would have that character on your screen. This was a popular thing to do within the IRC channels and it caught on huge. I got hundreds of visitors to it on a regular basis. This was the first exposure to link bait for me … I understand it’s value.
But what can be utilized for link bait? Well, that story should tell you something. A glossary of terms is another fairly good idea for link bait. I have had some mixed success with that. What you need is anything that is very relevant to what your site is about, and … hear this … meets a need.
