Nov
13
Use Variety in Your Anchor Text
November 13, 2009 | Leave a Comment
Over the years linking has undergone a gazillion changes. I can hardly recognize it anymore, from what it was.
One thing holding true is the anchor text used in the links pointing to your site … as well as those throughout your site. You want to utilize your most important key phrase, or keyword, as anchor text.
But don’t jump out the window with this information! Over the years the algorithm has been fine tuned, and believe me, it will continue to be fine tuned. Today, repeating the same anchor text over and over is not going to help you out. Having every inbound link to your site have the same anchor text isn’t going to help you out as you think either. You need variety.
Use variations, similar keywords, completely different keywords. Link to more than just your main home page so that you utilize many different keywords for these inbound links.
Nothing is cut and dry any more in SEO … everything is forever changing and you need to be part of the flow. Just keep in mind that you can’t appear as SPAM, or some sort of commercial exploitation … and you will probably keep yourself OK.
