I touched on article marketing in an earlier post. I was asked about it as a good tool for increasing traffic, as it was seen as duplicate content, and the duplicate content issue scares everyone.

Well, duplicate content is not a good thing, but we need to really define duplicate content as in the eyes of the search engines.

Article are seen much like news where many sites may publish the same story. This is very important to understand. There is a distinct difference between content that is the same on every page of your site, and content that is the same on your site as it is on other sites. Go one step further and determine what kind of content it is. If it’s newsy, or an article, then it is probably seen by the engines as OK.

To keep it short, any content that is considered to be news, or timely information, is more than likely published elsewhere on the web as well as on whatever site you are on. This is a given, as no one site can be entitled to have all the news, or information.

Keep writing articles and keep them informative.


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