Nov
10
Blogging for Success
November 10, 2009 | Leave a Comment
Blogging has come a long way over the past few years. We have seen it rise from nothing (or more appropriately, pieces of many different online communication methods) to arguably the most used facet of online communications.
How does a blog help your site? Google loves blogs and this is something that every successful blogger knows. I can’t explain why, other than the algorithm lends importance to blogs, a blog listing often makes it to the SERPs quicker than a similar web page will. Web pages may last longer in the SERPs, in the overall picture, but not enough so that they have a greater importance in any given SEO campaign. I say all this with a grain of salt … we have no facts about how long a blog posting will last in comparison to a typical web page … there just hasn’t been enough time.
Blogs entice people too. The two way communication, the ability to comment, the timeliness or newsiness of blog postings that bring people back to a blog … and make them read it in the first place. Blogs are … NOW … they are hip and cool and people want to partake.
Should you blog? Absolutely! Should you have a blog on your site? Absolutely!
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